How to assess the results of Digital Marketing?
We will analyse the results of the SEO and SEM optimisation campaigns with metrics and indicators. A marketing metric expresses with numerical values the performance of a campaign, a strategy or the marketing area in general.
A management indicator or performance indicator (KPI) is a way of measuring and assessing whether an organisation, unit or project is achieving its strategic goals and objectives.
SERVICES
- (CRO) Conversion Rate Optimization
- (ROAS) Return on Ad Spend
- (ROI) Return on a business or investment
- (KPI) Key Performance Indicators: These indicators are all variables, factors and units of measurement to generate a marketing strategy
Benefits of measuring KPI
- Learn from what happened
- Understand what is happening
- Know what can happen
- Maximise efforts and streamline budgets
